UWO INDIA APP

Portfolio Description

UWO INDIA APP

Achieved 500K+ Downloads through Application Store Optimization

UWO Video Creation App is basically a Collaborative Community App built for Indians and is a Collective Effort by all the amazing talents in India. At Oceans Fay, our ASO team gave efforts in increasing the downloads and traffic on the app.

 

 

 

 

 

Website: http://theuwo.com/uwo_entertainment/

PURPOSES

  • Application SEO for better rankings on Playstore & App Store
  • Reach at least 1 crore + App Downloads
  • Attain premium traffic through quality backlinks
  • Application monetization
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The first milestone was the finding of Application bugs & getting them fixed. Simultaneously creating a buzz on Social media platforms including Twitter, Facebook & Instagram, and approaching Video Influencers. We attained high traffic & queries regarding the launch date of the app when it was peak time & India boycott Chinese Apps.

  • App Downloads on Launch day: 700K
  • Application Traffic
  • Number of queries received on Social Media: 1 668
  • UWO Video App – Search phrase in the top-10
The team conducted the A/B testing for UWO App to check for a better UI/UX version to be launched
Construction of attainment strategy of Premium Traffic and quality audience through Hotstar, Amazon Prime, Gaming Apps & Dating Apps, etc.
Due to the positive experience with App downloads and traffic, it was decided to launch advertising campaigns on Facebook & Adwords